Outer Edge Polar Challenge – Ride for Leukaemia
Campaign, Motion&Video production, Promotional itemsClient: Outer Edge Polar Challenge
Service: Photo shoot, video and motion production for campaign official launch
The Managing Director of Adventure Publishing founded the Outer Edge Polar Challenge in honour of his father who recently lost the battle to leukaemia. Raising funds for the Leukaemia Foundation in order to help more people who suffer from this blood disease.
I was honoured to be part of this good cause and I had the opportunity to create the motion/video project for their official launch in Sydney mid 2014. The motion/video project was done according to written brief about the goal of the challenge. Video and Photographs were taken in the factory where they assembled the snow sailors to be used in the polar challenge. (Visit Polar Challenge website)